THE ADBUSTERS SOLUTION
PEACEFUL REVOLT AGAINST THE NIKE CORPORATION
Keeping with true Adbusters philosophy, they have devised a shoe in resemblance to the Nike corporations popular Converse sneaker. Many people are not aware that Converse is even owned by Nike but it is. The Nike brand has been exposed many times for the shameful way in which they manufacture their products, yet many are unaware of the situation. For those who don't know what Adbusters is, they are a publication bent on fighting back on media propaganda and capitalism overdrive; therefore they have absolutely no ads in their magazine.
The Blackspot shoes campaign is all about providing an environmentally friendly, anti - corporation shoe to be sold and worn proudly. Now before you get defensive and point out the obvious fact that Blackspot shoes involve marketplace and branding you must understand that Adbusters was never against selling things, people need things, they were just against exploitative selling accompanied by psychologically harmful messages. This is an attempt to turn entrepreneurship into a legitimate business.
I love fashion, magazines, and beauty products as much as the next girl, but if we have options that are less exploitative and harmful why not take them? I'm not saying give up all the things we love about the industry, but don't reject solutions to the problems that the industry has.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9t2oK8_hrhzkgPnNcM2AMw8K2YoM24cptSrehdDa9ZMBahl1iQf92LXTtAmT61019y_GZjP7tEpHc9jUYN3R_hCsdq6OQGUlOiFjBK45vJA4z8t4bhkIDPse9nXeD_yzfH-Ycu5yFNo4/s320/blackspot_v1_01_side.jpg) |
Classic Blackspot sneaker |